AlUla

AlUla is a living museum set within dramatic sandstone valleys, where ancient civilizations, natural beauty, and modern luxury meet in one extraordinary destination.

Located in northwest Saudi Arabia, AlUla is home to some of the Kingdom’s most iconic landmarks, including Hegra, Saudi Arabia’s first UNESCO World Heritage Site. The region is defined by towering rock formations, desert canyons, and centuries-old heritage sites carved into stone. Today, AlUla blends history with curated experiences — from sunset moments at Elephant Rock and stargazing in the desert, to art installations, cultural festivals, and luxury desert lodges. It’s a destination for travelers seeking meaning, silence, and scale.